Like many of the services I've come across on the internet, Facebook Chatbot sounds like a great idea for advertising your business to your friends and family. The trouble is that there are many options out there, but few are guaranteed to be able to bring in the income you need to keep your business running.
In order to be successful with Facebook, your business will have to reach a lot of people. That means your business needs to be multi-platform, mobile and interactive. Adding Messenger to this mix doesn't sound like a good idea.
At this point you're probably thinking to yourself "What's the difference between Facebook Messenger and a website?" I'll tell you what the difference is and why it's so important for your business to stay mobile.
The only difference between a Facebook application and a website is that the former is designed to run on a mobile device such as an iPhone or Android phone or tablet. Facebook Messenger, a mobile web app, is something else entirely.
When you are using Facebook Messenger, you are essentially trying to communicate with people who aren't logged into Facebook. People will log in to Facebook to see what other people are doing on the social networking site.
Since there are only a limited number of users logged in at any given time, Facebook makes it easy for everyone to stay connected. Facebook Messenger Bot allows you to go through the basic layout of the social networking site and chat with people who are logged in.
To make sure that your business gets a good chance at people logging in to the site, you should make sure that you make your Facebook page as easy to navigate as possible. People who have little experience on a mobile phone will still want to go through the site with you.
In addition to being mobile friendly, Facebook is very straightforward about what type of ads they allow you to run. This means that if you make your content so interactive that people are interested in what you are offering, they will click through to learn more.
That said, a Facebook page, where ads are allowed, is a fairly simple to build. If you think you can invest a lot of time into making a Facebook page and interacting with people, it's a great option for advertising.
In fact, the Facebook advertising API is set up so that third party companies can create ads for Facebook. These ads will be personalized based on the demographics of the people who visit the site, and not by a third party.
Facebook Messenger Bot allows you to start communicating with people who are logged into the site. So while you may be adding a Facebook page to your list of business tools, you don't have to do anything else.
What this means is that you can find customers who are already on the site, but who you can actually talk to. Because of this, the costs to advertise are significantly lower than they would be if you were trying to reach people who are new to the site.