The 12-year-old in the bowling alley whipped her customized purple ball down the lane for yet another perfect attack while I watched my chunk collapse in the gutter for the tenth time. It was my first time at the lanes in twenty years; I ended game one with a dismaying score of 13.

My mind was at odds with my own body in even the simple question of which foot would initiate the stride. To know about bowling you can visit

I threw a strike the next frame of game two – then several balls which began straight but arched exquisitely to the gutter at the final minute. That is when it occurred to me that advertising a company and bowling part four basic rules.

1. Stay in Your Lane. If you wish to score, the primary objective is a concentrated aim that sends your ball to the center of the pins.

The boundaries that limit our advertising targets are not as well established as a bowling alley path, but conceptually, they're the same. Your advertising message must talk to your prospect's most extreme desire if it is to deliver measurable results.

2. Locate and Perfect Your Stance. My bowling spouse towers over me six measurements. He told me to reach behind the points, take four paces, and aim the ball down in the center of the path.

That process ran for him, but not me. What worked most useful for me was standing ahead of this line, taking three levels, and aiming for the perfect edge of the lane.